3 Things to Think About if You’re Thinking of Building a Cola Bubble

The BDK has been available less than a week, and developers are already working on Cola Bubbles. Some of you may be wondering why you should build one.

We can talk about business reasons in future posts. For now, let’s focus on some of the user problems the Cola platform is designed to solve.

Following are 3 of the most frustrating things people tell us about messaging*.

It’s not a question of if, but when, will the thread go sideways

Messaging is awesome for getting someone’s attention. Keeping it… not so great. The more people you add, the worse it gets. Ask a seemingly simple question like, “what do you think about coffee?” and your phone explodes.

A Cola Bubble can keep the conversation focused. People interact with one bubble, not add more to the thread. If I send a Quick Poll bubble with the names of 3 coffee shops, everyone knows (1) what I mean, and (2) what to do. This keeps the conversation on point, and moving.

The Point Think about Bubbles that are clear about their meaning and call to action. Check out the Quick Poll Bubble.

People love texting, they hate typing

Messaging lets you be in multiple conversations at once. Then someone asks, “Where u at?”. Now typing a reply is going to stop you in your tracks.

Cola Bubbles let you respond with something more dynamic than text. For example, sending a map with your current location is way better than trying to explain when you left and where you are.

The Point Think about Bubbles that provide more information than you can by typing. Have a look at the Where Are You Now Bubble.

The only thing worse than being in a group text, is being left out of one

Messaging is spontaneous. Great conversations lead to great ideas, only to die in the planning. Coordinating by group text is tedious, so you abandon it for something else. Inevitably, someone is left out of that conversation and feelings get hurt.

Cola Bubbles bring structure to realtime conversations. Providing options (e.g. selectable time slots) lets the conversation go from idea, to coordination, to decision seamlessly. No more leaving people out because you forgot to include them in the planning.

The Point Think about Bubbles that show everyone the options that are driving the decision. Have a look at the When Can We Meet Bubble

1 For this post, “messaging” is some form of texting and a smartphone.